Gil Dezer’s passion for cars was rooted in his psyche long before he revealed plans for the Porsche Design Tower in Sunny Isles Beach, Florida. Among the evidence: Dezer keeps a Porsche mounted on the wall of his condominium in Trump Palace, an earlier condo project that he developed.
Furthermore, his father Michael Dezer has the Dezer Collection auto museum in North Miami, which rents space for parties and events.
Enter the proposed Porsche Design Tower. Dezer closed on a $214 million construction loan to begin work on the tower. The ultra-luxurious, $560 million Porsche Design Tower is set to rise in Sunny Isles Beach by 2016, as part of a collaboration between German-based Porsche Design Group and Gil Dezer, the iconic Miami Beach developer. The cylindrical building’s future home will be on a 2.2 acre stretch at 18555 Collins Avenue, Sunny Isles Beach.
Dezer's completed projects include the three-tower Trump Grande Ocean Resort and Residences and three skyscrapers at Trump Towers, all in Sunny Isles Beach. He is about to unveil another two-tower project in the neighborhood in cooperation with Jorge Pérez’s Related Group.
So if anyone were going to build a 60-story, ultra-luxury oceanfront condominium as a monument to the über high-performance German brand, Dezer was a prime candidate. The tower will be Dezer's seventh luxury high-rise project. His other works and completed projects include the three-tower Trump Grande Ocean Resort and Residences and three skyscrapers at Trump Towers, all in Sunny Isles Beach. He is about to unveil another two-tower project in the neighborhood in cooperation with Jorge Pérez’s Related Group.
One of the highest selling points about the Porsche Design Tower project is the car elevators that take residents directly to their doors. No other building has an elevator of this kind, which has been patented as the "Dezervator."
“There are other tremendously unique features in this tower as well, but the elevator seems to get all the attention because of how unique it is. Other car lift systems have been done, but none have been fully automated the way the Dezervator was done, where there is zero human input to get you from the entry floor to your private garage. The clients and the whole world are going crazy for the concept," Dezer said in a recent interview with the Miami Herald.
Dezer says he chose Sunny Isles Beach in Florida because his family happens to have acquired 27 acres of oceanfront property. Most of the property is in the form of older motels and were acquired between 1996 and 2000. Around this very time period, and fortunately for Dezer, Sunny Isles Beach was just changing their zoning laws to ones more favorable to skyscrapers.
But why a Porsche Design Tower? According to the Miami Herald interview, Dezer explained "I am a Porsche fanatic, so for me it was a natural fit to do a building with an automotive design brand." In fact, his automotive history is filled with Porsches. "My first car was a Porsche 944, a 1988 model in 1992 when I got my license. Since then, I have had several different Porsches, and today I own 12 Porsches as well as 17 other cars. It’s a sickness.”