Last week, CNN President Jeff Zucker told employees during a call-in at a news meeting, “We are going to do less and have to do with less.”
Zucker did not say out right that there are layoffs scheduled, but sources say Zucker is contemplating 500 cuts. He acknowledged that the move for CNN was “difficult”; CNN has been fighting an uphill battle to return to its former prominent top spot among the cable news networks.
After the call-in with Zucker, CEO of Turner Broadcasting, CNN’s parent company, John Martin, had a more general and far reaching warning to announce. Martin said the Time Warner owned company will, by the end of this year, streamline its operations.
Similar to Zucker’s provided constellation, Martin promised to provide more details in the near future. The widespread prediction is that major changes will be included at HLN, CNN’s sister network, and around 13,000 layoffs for Turner’s employees.
It was confirmed by Zucker that included in the overhaul will be CNN. On the call he said, “This will result in changes and what we do and what we stop doing.” In Sunday, August 24th’s Atlanta Journal-Constitution published a transcript.
It appeared that Zucker implied that CNN will continue producing the specials, documentaries and other unique programs that have solidified his turnaround plan since he became president in November 2012.
He said, “We need to protect what we’ve been doing so brilliantly for the last few months.”
CNN scored a rare win on the ratings the same day as Zucker’s call. CNN conquered both Fox News and MSNBC for two days among viewers between the ages of 25 and 54 years-old, with news from Iraq last week, and Ferguson, Mo.
The usual rating rankings for the recent months, has been CNN playing off with MSNBC for second place, while Fox News was in the far lead.