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July 28th, 2015
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Ashton Kutcher Uses Israeli App Houzz to Remodel Home

Ashton Kutcher Uses Israeli App Houzz to Remodel Home

Hollywood actor stars in documentary for online design site to remodel his childhood home as a gift for his mother.

Ashton Kutcher has upped his role from an investor in online home design website, Houzz, to being the new face of the Israeli-created company.

The 37-year-old Kutcher can now be seen in short video clips all over social media, talking about his decision to use Houzz to remodel his childhood home.

“I think everybody has a place in their life that they call home that sort of has that feeling of home,” he says in the documentary. “The renovation we are going to be doing is on a place that I call home.”

Kutcher explains how he helped build his childhood home in Iowa with his stepfather, Mark Portwood, when he was just 13. He says his mother had long wanted to convert the basement into a lighter, airier space and as such he decided to do it for her as a surprise thank you gift. As he is located in California, the Hollywood actor — a known high-tech investor — says it was the obvious choice to turn to technology to get the project done.

Kutcher, with the help of Portwood, created an ideabook on Houzz, found a local interior designer in Iowa to implement the ideas, and bought nearly all the new furnisher through the Houzz shop. A camera crew followed them from the planning stages through construction.

In the documentary, the actor says the Israeli-made app – which draws more than 25 million visitors to its photo galleries each month – was the perfect choice to make the home “fit for the next generation of his family.”

(Israel21c)

 

Lady Gaga Finds a Fabulous Israeli Shoe Designer

Lady Gaga Finds a Fabulous Israeli Shoe Designer

Israeli shoe designer Kobi Levi revealed in a recent interview with JTA, that he has experienced a stark increase in popularity since the iconic pop star Lady Gaga donned...

Israeli Architect Behind China's Longest Glass Bottom Bridge

Israeli Architect Behind China's Longest Glass Bottom Bridge

An Israeli architect is building the world's highest and longest glass-bottom bridge and intends to open it this summer in China.

The bridge will span a canyon in the Zhan...

NJ Attorney General: "We Need Community Leaders"

NJ Attorney General:

Over 150 people gathered on Thursday, July 16, at the New Jersey State Police Headquarters in Totowa to discuss the crucial bond between members of law enforcement and fa...

IMTS Balloon to Appear at QuickChek NJ Festival

IMTS Balloon to Appear at QuickChek NJ Festival

As part of its Farewell Tour, the IMTS – The International Manufacturing Technology Show big orange hot air balloon will appear at the QuickChek New Jersey Festival of Ba...

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