Supermodel shows how easy it is to build your own website using Israeli development platform.
Supermodel Heidi Klum is the newest face of Israeli web development platform, Wix.com. The latest adverts, which also feature actor Rex Lee, are a follow up of the company’s #ItsThatEasy campaign launched at the Super Bowl.
Klum, who is also known as a successful entrepreneur, takes on the ‘silly’ role in this Wix.com spot.
The premise of the advertisement is that Klum is seeking to start a new business and runs her ideas by Lee, the Entourage actor who plays her agent. When she fi-nally has that ‘eureka’ moment, Klum surprises by creating a beautiful website without any help.
“When technology gives people the freedom to get creative, the way Wix does, it creates a space where function, beauty and self-expression come together. Heidi is the perfect person to drive this message home. She’s an entrepreneur who knows the value of a comprehensive solution that lets you stay in charge and effectively grow your business exactly the way you want it,” said Wix CMO Omer Shai.
The new ad campaign also includes a contest for the general public. New Wix users can win iPads, GoPro cameras or headphones.