For years, one of America’s most popular kosher grape juice on the market has been Kedem. However, America’s largest grape juice company, non-kosher Welch’s is attempting to enter the kosher market, monopolized by the former.
From January 2016, “Welch’s will begin selling 100 percent grape juice certified by the Orthodox Union as kosher for Passover and year-round use,” reports Ha’aretz. Welch’s “kosher juice is being produced in partnership with Manischewitz, the 120-year-old kosher food company known for its sweet concord wine and ubiquitous Passover matzah.” In addition, according to Jewish Telegraphic Agency, “the bottles will carry both the Welch’s and Manischewitz logos, and Manischewitz matzah boxes will carry ads for the grape juice.”
It has been reported by Ha’aretz that, “Welch’s recipe won’t change, but the production process for its kosher juice line, including regular and sparkling, will be subject to the same strict production restrictions that apply to kosher wine: namely, that the juice passes exclusively through observant Jewish hands from the time it is pressed until it is pasteurized.” Interestingly, Welch’s will keep its regular non-kosher grape juices.
From the Jewish legal stand point, both companies’ juices, Kedem’s and Welch’s, are labelled 100 percent grape juice. They both also fulfill the Jewish law requirements for the religious purposes, such as for Kiddush and / or Havdalah.
It is important to note that already some years ago the Welch’s attempted to produce a kosher grape juice with poor results as it was discontinued shortly after that. This time, however, because Welch’s is collaborating with a well-known company, Manischewitz, perhaps the outcome will be different.